Saturday, December 5, 2009

The Benefits Of A Pay As You Go Plan For Your Mobile Phone

By Robert Freedstein

The other day I was out shopping with my friend. He seemed to be in a pretty good mood, and so I decided to hang out with him for the afternoon. After a while, I just couldn't take it anymore. I had to ask him why he was so happy.

It turns out that he just got a brand new mobile phone, and he was really excited. It is the first mobile phone he's ever owned, so you can imagine his pleasure at having such an advanced piece of communication equipment. But then something hit me. He has always had absolutely horrible credit. He has to pay cash for everything, even his rent.

When I finally popped that question, his smile grew even more. It turns out he has this special deal where he pays the money up front, and they just add minutes to his phone. There is a special store at the mall where he can do this. He doesn't need a contract or a credit check.

As I turned that idea over and over in my mind, I realized there are quite a few advantages of this pay as you go scheme. If you have minutes left over at the end of the month, or if you use too many minutes, there is never any penalty. And you can even stick your phone in your sock drawer and pull it out six months later and you're good to go.

What shocked me even more was that his pay as you go mobile phone had all the things you'd expect on a tradition plan. Email, text messages, voicemail, and GPS. All were included. I was so impressed that I decided on the spot to get my own pay as you go mobile phone.

I think this is a fantastic example of the type of service industry the mobile phone industry has evolved into. You can only guess what they will be like in five years or so.

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