The Internet has brought a lot of new ways of doing business and marketing. The ability to reach out to millions of potential customers around the world has change many business and created new forms of it.
But as technology evolves, the way we do business also has to change. Otherwise we are doomed to fail. As one of the biggest changes in the evolution of the Internet are social networks. The way people interact online has changed, and we know see the Internet not only as a information medium but as a community of people.
Communication with your customers is not a new idea in business. To be successful a business has always had to listen and respond to their customers - communication is key. However to establish such communication has always been a difficult task. The methods used to do that are time consuming and expensive. Every business has their methods which aim to make that process as efficient as possible but it's nowhere near perfect.
The Internet as medium has improved communication process. But the process is essentially the same and its effectiveness has decreased as it's been used more widely, it's become a standard. Social networks have come as a new and a lot more powerful way to reach and engage the customers.
Social networks engage the users, they become constantly interested in your services. Think of it as a party with good friends, it's much easier to communicate than the formal, distant way. To achieve this and create such a community is every marketer's dream. Not only to have a hungry crowd but to know their every need, to be able to give them what they want and make money from it.
However there are obstacles to overcome. Finding and building a community is a difficult process. These communities often already exist in the big networks, but to access them you have not only to gain their trust, but to work under the strict rules.
But as technology evolves, the way we do business also has to change. Otherwise we are doomed to fail. As one of the biggest changes in the evolution of the Internet are social networks. The way people interact online has changed, and we know see the Internet not only as a information medium but as a community of people.
Communication with your customers is not a new idea in business. To be successful a business has always had to listen and respond to their customers - communication is key. However to establish such communication has always been a difficult task. The methods used to do that are time consuming and expensive. Every business has their methods which aim to make that process as efficient as possible but it's nowhere near perfect.
The Internet as medium has improved communication process. But the process is essentially the same and its effectiveness has decreased as it's been used more widely, it's become a standard. Social networks have come as a new and a lot more powerful way to reach and engage the customers.
Social networks engage the users, they become constantly interested in your services. Think of it as a party with good friends, it's much easier to communicate than the formal, distant way. To achieve this and create such a community is every marketer's dream. Not only to have a hungry crowd but to know their every need, to be able to give them what they want and make money from it.
However there are obstacles to overcome. Finding and building a community is a difficult process. These communities often already exist in the big networks, but to access them you have not only to gain their trust, but to work under the strict rules.
About the Author:
To address that there are solutions for businesses, such as Niche Socializer, allowing to implement social marketing.
No comments:
Post a Comment